WHAT WE DO
We strive to Increase Sales and Lead Generation for small and medium companies in the East Lancashire area.
Our services focus solely on Revenue Growth and Optimising Lead Channels using Data Analysis and an Evidence-based approach.
Local and Personal, we will regularly visit you face-to-face to ensure we Understand and Deliver on your unique business requirements.
Providing a quality, personal service is at the centre of our company ethos
OUR SERVICES
LEAD GENERATION
Increase the number of Quality Leads coming into your business and improve your Lead Generation methods using expert Data Analysis.
GOOGLE ADS
Make sure you are seen on the world's #1 Search Engine to the right people, at the right time, with effective and targeted Google Ads.
EMAIL MARKETING
Nurture your Warm Leads into new customers and turn existing customers into Repeat Business with systematic email marketing.
SEO & INSIGHT MONITORING
Ensure your website is Optimised and your business Keywords are ranking well and moving up for better Organic Growth.
SOCIAL MEDIA ADS
Maximise your appeal to prospective customers on Social Media platforms with a Tailored Advertising Strategy unique to your business.
MARKETING STRATEGY
Get the most out of your marketing with expert Analysis, Advice and Recommendations that will Cut Spending Wastage and Increase Efficiency.
FREQUENTLY ASKED QUESTIONS
What is Lead Generation and why do you focus on it?
Lead Generation is the art of attracting new people to your business and turning them into paying customers.
This begins before the prospective customer has even heard of your company - we need to make them aware of your business and offering.
By improving your SEO and advertising efficiency we can ensure you are seen by more of the right people, your offer is attractive, and that your customers have an optimised journey moving through your sales process.
While there are many areas of marketing that add value to a business, we prefer to focus on the ones we think are most important - the services that add customers and sales and make a real impact to your bottom line.
Find out how we can make you more money and increase your profits...
I have a small business with a website but I have no idea how to advertise online, can you help?
Yes! We can set up your online ad accounts across any platform and manage it for you with 100% transparency and regular reporting.
We specialise in placing adverts and analysing and tweaking their effectiveness for the best possible Return of Investment (RoI).
My current agency is miles away, I can't get hold of them and I seem to have a different account manager whenever I contact them, how are you different?
This is one of the exact reasons we decided to make Panda Marketing Agency a local-only business.
We too were frustrated with remote agencies who didn't really understand the business and were there simply to churn out whatever they could as quickly as they could with no proper insight.
Being locally-based in Burnley and Pendle, we are barely 30 minutes away from anywhere in the two boroughs and, more importantly, we know the area and the people.
We know local people are quick to trust and slow to forget, so we believe it is imperative to a) make a good first impression and b) deliver on our promises.
Fostering a close working relationship is in our business ethos, and by regularly meeting face-to-face we will be far more accountable than any distant account manager you only speak to on a screen.
Tired of remote, unaccountable agencies? Speak to someone local you can look in the eye...
I'm running paid ads which I'm happy with, but can you help with my Organic SEO growth?
Yes! Your organic growth revolves around your SEO and Keyword rankings, how relevant your site is to the subject matter and whether your site is optimised - all of which we can help with.
Ranking high in Google Search is the gem in the crown and, like any prize worth fighting for, it takes hard work, time and dedication to achieve the desired results. There is no quick fix to this.
Using past experience combined with understanding modern algorithm updates we can undertake both basic and advanced SEO analysis and improvements that will stregthen your search ranking.
Are you committed to long-term growth? If so, we can boost your SEO ranking...
I've been using an agency for 12 years, but my leads have suddenly fallen off a cliff, can you have a look to see what's going on?
Indeed we can, and this isn't our first call-out to help diagnose why another agency isn't providing lead results.
Through access to your marketing systems we can run a full analysis of your current marketing methods, where your advertising is placed, what responses and interactions you are getting from these placements and, ultimately, how many people are visiting your site and making a purchase.
Once complete, you will be able to see exactly where your effort and money is being spent, what placements are working (and how effectively), what could be improved and what could be discarded.
Do you know exactly where your marketing budget is being spent? We can show you...
We have Sales team member running our Google and Social Media ads, but our RoI is high. What's going wrong?
There's no denying that setting up a Google Ad or an advert for Facebook, Instagram, LinkedIn or TikTok is relatively simple nowdays, and that's part of the ploy from these companies.
It is totally possible 'have a go yourself' and learn as you go along, and that is perfectly fine IF you are going to dedicate your time and energy to get to know how each platform works intimately and how each option can affect your exposure to the audience you seek.
But honestly, most companies don't do this. As stated in the question, the team member is actually designated to another role and this their side project, or something they do when they 'have time'. So most likely this team member will not be familiar with all the nuances of advertising through Google Ads or the Social Media ad platforms and that can and will lead to wasted budget expenditure and putting your adverts in front of the wrong people.
Our company collects a lot of data but we don't know how to best use it for marketing. Can you make head or tail of it?
Data is our middle name, well not literally, but you get the idea. So again, yes! We will quite happily come and discuss what data you have available and what would be considered useful in a marketing sense.
We would advise how this data could be used and in what forms of marketing, whether through targeted advertising, email marketing or even just adding data to your CRM system.
You can then choose what you wish to do from there and, if you so wish, we can help with the implementation of a marketing strategy based around the data and your company objectives.
See how our marketing strategies can optimise your business...
Why should I choose Panda Marketing over another agency?
Quite simply - Results! Judge us on our results.
Our experience in marketing has revolved around analysing data and responding to it to realise the best results possible.
By focusing on Data Analytics and Transparency in our methods, we will share with you how the data shapes our decision-making which, in-turn, leads to the results you desire - increased Leads and Sales!
We pair this data-focused mindset with the strong belief of great customer service. We have used remote, unaccountable agencies ourselves and we want to offer a more accountable, personal and face-to-face service.
Through visiting your premises and having a deep understanding of your business we aim to build a special, local, personal relationship that stands us out from other marketing agencies.
Book a consultation with us to see for yourself how we are different...
What type of businesses do you work with?
We will work with any business in the Burnley & Pendle area, and all businesses with a need for new clients will benefit from our Lead Generation and Increased Sales services.
Whether you're a one-man local tradesman trying to get a list of jobs for the next few months, or a SME looking to attract a regular flow of customers to your business - we cater to all, no matter what the industry.
And even if you don't have a website or social media presence, we can set that up and get your business moving in the right direction.
Why do you focus on Burnley and Pendle businesses?
Our integral belief in delivering great customer service and building a strong, personal relationship means we like to visit our clients regularly on a face-to-face basis. Because of this, we only work within our local area of Burnley and Pendle.
We believe this enables us to establish closer, more trusting and accountable relationships, which is essential for long-term success.
What should I expect at the Free Consultation?
The 'Consultation' is just a formal way of saying, 'let's have a chat'. We will find a mutually convenient time to come and visit your premises where we can talk about your company, your marketing objectives and the obstacles you face. We can also explain our method of working and how we could help overcome the hurdles on your track through data analysis and a deep understanding of your business.
From there you are free to work with us to help better your business, or not.
Isn't Marketing a waste of money?
That depends if you are doing it correctly!
A poor marketing strategy and knowledge of customer targeting will inevitably lead to worse results, wastage and a poor RoI. And which business can afford to pour money down the drain?
Alternatively, a good marketing strategy with someone who knows how to use the systems effectively will be an invaluable tool for your business.
Marketing that works is at the centre of new customer acquisitions, increased RoI, and will easily pay for itself several times over.
Save money on wasteful, ineffective marketing by talking to us today...
What is your pricing?
Our pricing structure is based around your business' specific needs and budget.
We don't use a fixed pricing scheme because each business has its unique challenges and requirements that we tailor our services to.
Our fees are very competitive and suited to all budgets, whether you're a sole tradesman or a growing SME, we can help you.
Talk to us about your company and where you want to take it...